I find it fascinating that things such as hurricanes, storms, disasters of all sorts can be given names, even our customers from hell have a name —how much more our perfect customers. Perfect not in the sense that they are perfect in all their ways, as no such thing on earth is, but they are perfect for your business. I searched for a name for my perfect customer. A name that speaks about love and sacrifice for love, a name, when called reminds me of my intimate relationship with my customer, a name that means "MY OWN". Nkem —Nkemdirim, is that name. The name means " MY OWN WILL STAY WITH ME" or "MY OWN WILL REMAIN WITH ME" in the the Igbo tribe of Nigeria. Names add values to "things". Naming your customer Nkem will add value to your customer. It'll add value to your business / customer relationship! Try it and see!