From ‘Data’ to ‘Information’

In our previous post, we began discussing on customer feedback and it's importance to business productivity. We discussed about what customer feedback means and the link between it and business productivity. In this post, we share three important purposes of Customer feedback, how to get effective customer feedback hat does not end up as 'data' but goes on the be information used to improve business productivity.

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Customer Feedback and Business Productivity

First of all, let me apologise on behalf of Ya'ats Advisory Services for the lack of posts lately; we've been really busy with other jobs and we do not yet have a full time blogger for us. Thank you for your understanding. This topic on Customer Feedback and Business Productivity will be spread out into two different posts. In this post, we'll be talking about Customer Feedback and its relationship with business productivity. How your customer feedback can be used to improve your business productivity is key to knowing which customer feedback you need and which mechanisms to use.

Three areas mediocrity must not be tolerated!!!

Mediocrity is sort of an unfortunate industry standard in some parts of the world, but, should it be so? In his post we share three areas where mediocrity should not be tolerated in your business if you're looking to go past product to brand name. Being up to standard should be your 'mediocre' and being above standard should be your daily target. Don't get sucked into the mediocrity surrounding you. Be the best and the best will come to you!

Identifying Your Customer Service Touchpoints

Customer service touchpoints are where your business meets your customers. Identifying these touchpoints and optimizing them will help you achieve guaranteed customer satisfaction. In this post, you can discover various touchpoints identified and how to get the best out of them. Customer service touchpoints are also very useful for government agencies and governments as a whole.

Who’s your Nkem?

I find it fascinating that things such as hurricanes, storms, disasters of all sorts can be given names, even our customers from hell have a name —how much more our perfect customers. Perfect not in the sense that they are perfect in all their ways, as no such thing on earth is, but they are perfect for your business. I searched for a name for my perfect customer. A name that speaks about love and sacrifice for love, a name, when called reminds me of my intimate relationship with my customer, a name that means "MY OWN". Nkem —Nkemdirim, is that name. The name means " MY OWN WILL STAY WITH ME" or "MY OWN WILL REMAIN WITH ME" in the the Igbo tribe of Nigeria. Names add values to "things". Naming your customer Nkem will add value to your customer. It'll add value to your business / customer relationship! Try it and see!

Your Customer is Your Business; The Disastrous 9

In the first post of this series, Your Customer is Your Business, we had a good discussion on customer satisfaction and gave three qualities you need as a business owner to handle those ‘customers from hell, when, not if, you come in contact with them. We concluded that post by listing the disastrous 9 and in this post we’ll discuss the disastrous 9 and what to do to get rid of them in your businesses. We will divide the disastrous 9 into two groups: The first group will be called the intimate service group while the second group will be called the touchpoint service group. I call this first group the intimate service group because of the lack of intimacy between business and customer found in this group of disastrous 9 and the second, touchpoint service group because they all represent service touchpoints between the customer and the business. Customer satisfaction will not happen overnight I can assure you that, but taking the first step brings it a lot closer than you could ever imagine. Customer satisfaction can be achieved and we can help you achieve it!

Your Customer is your Business!

Customer satisfaction is a term so widely used, yet, a reality so elusive to most. Some try to make it a reality in their businesses; some have already mastered the art of it; while it seems like the rest of the pile don’t give a care in the world about it. Every business needs to be meek towards their customers. What happens when you come in contact with “customers from the pit of hell” as I call them? Good question! You’ll most certainly come in contact with customers like these and we've shared certain qualities you need to handle them.