I remember in my very first computer class in primary school, we were taught that one major attribute of a computer system is GIGO (i.e garbage-in-garbage-out). Basically, for those of us who have forgotten what GIGO means, it means a computer system, in simple terms, is just a box that gives you in return whatever you put in it. Hence, the term GIGO - if you put garbage in your system, your system gives you garbage. This same method applies to ICT in business. The effectiveness of your business processes will determine the added advantage ICT brings to your business. ICT is a supporting system to your business, not the main system. Except of course, ICT is your main business.
As a Business owner (Start-up, SME or Large Enterprise), What’s my business with Customer Profiling? As a business owner, customer profiling should be number one on your ICT strategy. We need to understand that our customers are real human beings and not money dispensing machines; and as human beings, we each have our different and unique “love language”. Do you know your customers' "love language"?