In the first post of this series, Your Customer is Your Business, we had a good discussion on customer satisfaction and gave three qualities you need as a business owner to handle those ‘customers from hell, when, not if, you come in contact with them. We concluded that post by listing the disastrous 9 and in this post we’ll discuss the disastrous 9 and what to do to get rid of them in your businesses. We will divide the disastrous 9 into two groups: The first group will be called the intimate service group while the second group will be called the touchpoint service group. I call this first group the intimate service group because of the lack of intimacy between business and customer found in this group of disastrous 9 and the second, touchpoint service group because they all represent service touchpoints between the customer and the business. Customer satisfaction will not happen overnight I can assure you that, but taking the first step brings it a lot closer than you could ever imagine. Customer satisfaction can be achieved and we can help you achieve it!
I remember in my very first computer class in primary school, we were taught that one major attribute of a computer system is GIGO (i.e garbage-in-garbage-out). Basically, for those of us who have forgotten what GIGO means, it means a computer system, in simple terms, is just a box that gives you in return whatever you put in it. Hence, the term GIGO - if you put garbage in your system, your system gives you garbage. This same method applies to ICT in business. The effectiveness of your business processes will determine the added advantage ICT brings to your business. ICT is a supporting system to your business, not the main system. Except of course, ICT is your main business.