Mediocrity is sort of an unfortunate industry standard in some parts of the world, but, should it be so? In his post we share three areas where mediocrity should not be tolerated in your business if you're looking to go past product to brand name. Being up to standard should be your 'mediocre' and being above standard should be your daily target. Don't get sucked into the mediocrity surrounding you. Be the best and the best will come to you!